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    <loc>https://www.joseluisqr.com/home</loc>
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    <lastmod>2024-09-23</lastmod>
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      <image:title>Home - Professional Solutions</image:title>
      <image:caption>Drawing from my doctoral work, I incorporate web design and user experience research with data science and cultural analysis to understand the needs of diverse user segments and make digital tools more accessible for all users.</image:caption>
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      <image:title>Home - Creative Design</image:title>
      <image:caption>With a pen, camera, or microphone, I produce creative content that informs my professional work.</image:caption>
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  <url>
    <loc>https://www.joseluisqr.com/projects</loc>
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    <priority>0.75</priority>
    <lastmod>2025-10-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61608f010c3012514cb60a51/1634229907416-PHSQYS88K056FE6K7DPI/IRW%2B2021%2B-%2BHANDBOOKCOVER.jpg</image:loc>
      <image:title>Professional Projects - The 2021 International Rhetoric Workshop</image:title>
      <image:caption>I was the lead administrator of this international academic workshop aimed at strengthening the networks and reach of early-career non-Western scholars. Held remotely and in San Luis Potosí, Mexico, our program offered professional development and mentorship opportunities to scholars across the world. I managed the organization’s finances, procured our international partners, designed our graphic materials, and developed the 2021 programming.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Professional Projects</image:title>
      <image:caption>The federal Telehealth website launched as a response to Covid-19 pandemic in order to provide medical practitioners and patients best practices for how to take advantage of telemedicine. I was brought into the site’s operations team in September of 2022, and I was able to design, pitch, and execute 13 qualitative UX research studies that produced artifacts like user personas and user journeys to help designers and developers understand user needs and patterns, while also testing design prototypes and refining issues uncovered through the monitoring of site analytics. The insights I produced were essential to the redesign of event calendars, best practice guides, and research archives, but my most impactful contribution was helping redesign the information architecture for the site’s patient facing content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61608f010c3012514cb60a51/393cbad0-bb0e-4e4c-9599-6f7843416906/DSC_0032.jpeg</image:loc>
      <image:title>Professional Projects - Understanding pain points in registration processes: The Chicago Humanities Initiative</image:title>
      <image:caption>The Northwestern Center of Civic Engagement developed a practical training program to help students in academia get training outside of the classroom. Despite solving a critical problem, the program did not receive the number of applications it expected. I was tasked with understanding the problem, and generating tangible solutions. Overall Outcome: By developing a better understanding of recurring user pain points in the program registration process through qualitative research, the CCE was able to adjust the process and succesfully increase the conversation rate of students interested and registered to the program. A brief account of my research methods are below.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61608f010c3012514cb60a51/6c9435bd-628b-40ed-882f-38cff12563df/Global+Rhetoric.jpg</image:loc>
      <image:title>Professional Projects - The Global Rhetoric Podcast</image:title>
      <image:caption>I worked as producer and co-host of this podcast series that aims to amplify the work and networks of underrepresented rhetoricians around the globe. I wrote and produced the theme song and soundtrack, wrote scripts and hosted episodes, and produced and published episodes across its first season.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61608f010c3012514cb60a51/90de4445-23b7-4f35-a155-76320f69fb4d/Figure+7.png</image:loc>
      <image:title>Professional Projects - Understanding anonymous users: Web Design and User Experiences</image:title>
      <image:caption>I use natural language processing and graphing libraries to transform discussion threads and user interactions into user personas that help structure qualitative analysis. I present this research in my dissertation project as simple and intuitive visualizations to propose more transparent and accessible platform design standards. See a published version of my research by clicking below.</image:caption>
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  </url>
  <url>
    <loc>https://www.joseluisqr.com/aboutme</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61608f010c3012514cb60a51/1633988512494-S8RGAHF11KSKZ1W8ZCPT/DSC_0098.jpeg</image:loc>
      <image:title>About Me - What values drive me?</image:title>
      <image:caption>Curiosity - I love asking question and strive to continuously learn something new. I believe my many interests, from data science to photography and writing, educate each other and make me a creative problem solver and critical thinker. Empathy - I strive to understand others on their own terms, and seek to constantly broaden my perspective. I mix quantitative and qualitative research methods to understand the people behind the data, and the patterns beyond the individual. Diligence - I am a fast and methodical learner, and my work is purposeful and exact. From years-long research projects to weekly deliverables, I believe structured work plans, forward-looking note-taking, and attention to detail produce consistently excellent results.</image:caption>
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  <url>
    <loc>https://www.joseluisqr.com/creative-work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-02-01</lastmod>
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      <image:title>Creative Work - Music: 1815</image:title>
      <image:caption>I’m a member of the Chicago-based pop-folk band 1815. Carter Moulton and I plan and work through the entire production process: from composition and sound production to graphic design. We love creating music, so please check out our latest record by clicking below.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61608f010c3012514cb60a51/e5d841e1-140b-47d8-973d-973e9c2a3cae/DSC_0486.jpeg</image:loc>
      <image:title>Creative Work - Portrait Photography</image:title>
      <image:caption>I love the challenge of portrait photography - to address a specific need with a single picture. Whether for a business website, a press profile, or to hang on a loved one’s wall, I think through and capture portraits with purpose.</image:caption>
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  </url>
  <url>
    <loc>https://www.joseluisqr.com/resume</loc>
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    <lastmod>2025-10-22</lastmod>
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    <loc>https://www.joseluisqr.com/gallery</loc>
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    <priority>0.75</priority>
    <lastmod>2021-12-09</lastmod>
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      <image:title>Portrait Gallery</image:title>
      <image:caption>Alaina</image:caption>
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      <image:title>Portrait Gallery</image:title>
      <image:caption>Jessica</image:caption>
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      <image:title>Portrait Gallery</image:title>
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      <image:title>Portrait Gallery</image:title>
      <image:caption>Bridgette</image:caption>
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      <image:title>Portrait Gallery</image:title>
      <image:caption>James and Laura</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61608f010c3012514cb60a51/9a93d371-c8a4-432d-9b12-26ff380d17eb/DSC_0066.jpeg</image:loc>
      <image:title>Portrait Gallery</image:title>
      <image:caption>Beatrice</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61608f010c3012514cb60a51/52a5691e-6625-47fa-a05a-1b149f6f9f80/DSC_0486.jpeg</image:loc>
      <image:title>Portrait Gallery</image:title>
      <image:caption>Kelly</image:caption>
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    <image:image>
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      <image:title>Portrait Gallery</image:title>
      <image:caption>Cara</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61608f010c3012514cb60a51/37f604c6-eee5-40d2-9b30-3dab9669b9ce/DSC_0309.jpeg</image:loc>
      <image:title>Portrait Gallery</image:title>
      <image:caption>Luis</image:caption>
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    <image:image>
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      <image:title>Portrait Gallery</image:title>
      <image:caption>Evelyn</image:caption>
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    <image:image>
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      <image:title>Portrait Gallery</image:title>
      <image:caption>Maddie</image:caption>
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    <loc>https://www.joseluisqr.com/contact</loc>
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    <lastmod>2021-12-08</lastmod>
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  <url>
    <loc>https://www.joseluisqr.com/project-federal-telehealth-website</loc>
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    <lastmod>2025-10-23</lastmod>
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